Packaging at the Brewers’ Forum

Packaging in the beer industry is one of the most evident and obvious ways to give consumers an impression of a brand before they get to the good stuff inside. But it’s also what’s left when the good stuff is gone. That’s why what beer comes in is an important part of the final product. To discuss the value of packaging for brewers, both as marketing support and in view of increasing the sustainability of beer as a final product, Jean-Paul Judson was joined by Matt Panucci, CEO of Dolium, Christian Barden, General Manager Europe & Global Brand at Kegstar, and Michael Delle Selve, Senior Communications Manager at FEVE – the European Container Glass Federation.

View the full programme here.

It was an honour to be part of such a prestigious event, in a country of beer!